In the restaurant business, there's no hiding. Food is served in front of the customer, not in a box. A customer is waited on, not just delivered to. Each guest is attended to, not just another number in the queue. At the end, the checkout isn't just a transaction. It's a thank you and an invitation to come and see us again soon. At least that's how we view it. At every turn, we try to make it as personal as possible. We can't help it. We are a restaurant at heart.